Wedged between the wealthy district of Marylebone and the chic and stylish area of Bloomsbury lies the quaint area of Fitzrovia; a place that manages to maintain a village charm whilst only being minutes away from one of the busiest shopping locations in London.


Galliard Homes Limited

Living in Fitzrovia, London W1

A person on a bike riding through Fitzrovia

Wedged between the wealthy district of Marylebone and the chic and stylish area of Bloomsbury lies the quaint area of Fitzrovia; a place that manages to maintain a village charm whilst only being minutes away from one of the busiest shopping locations in London.

Fitzrovia offers a selection of cosy pubs and restaurants and is also only a stone’s throw away from the flamboyant Soho nightlife. Fitzrovia is home to around 8,000 residents and the £1bn transformation of Tottenham Court Road and the opening of Crossrail will create even more advantages and demand for the area.

Property in Fitzrovia


TCRW SOHO is the latest addition to Galliard Homes’ Platinum Collection. Located on Dean Street, directly above the brand new Crossrail Interchange, residents of this development will merely have to cross over the road to reach the restaurants, bars, entertainment venues and cultural sites of Fitzrovia.

TCRW SOHO will present an assortment of studio, one, two and three bedroom apartments and one, two and three bedroom penthouses in Soho, all boasting tasteful interior design by the internationally acclaimed Nicola Fontanella of Argent Design. Along with luxury hotel-style features and a concierge service, residents will enjoy bespoke furnishings and state-of-the-art integrated appliances by Miele. The majority of the apartments and penthouses at TCRW SOHO will also feature a private balcony, winter garden and/or terrace.

Past Developments

Hanway Gardens

Galliard Homes is delighted to have been a part of Hanway Gardens, an exclusive development by Frogmore that featured a premium choice of apartments ranging from one to three bedrooms including two deluxe penthouses. Each apartment has been individually designed with a sleek and refined finish with opulent interiors exuding pure elegance. A choice of multi-level roof gardens is just one of the fantastic features that this superior development has to offer.

Hanway Gardens is now sold out. For more information, please visit the development page or use our property search tool to find other available properties. Alternatively, call us on 020 3409 2270 to speak with our team.

History of Fitzrovia

The Fitzroy Tavern, located on Charlotte Street, was the inspiration for the name ‘Fitzrovia’ in the 1930s. This area is a unique location as its quirky narrow and irregular streets, as a result of being developed by self-contained landowners, set it apart from its wider neighbouring districts. In its early days, the area was mostly known for its craft workshops and popularity with tradesmen; even today the area still embraces its creative heritage as it happens to be home to wholesalers and the headquarters of giants in the fashion industry, such as the Arcadia Group. In 1973, the popularity of the area began to grow and became a household name with the introduction of the Fitzrovia Festival, which is still loved by the public today.

Places of Interest

Food and Drink

Fitzrovia is bursting with bars and restaurants; temptation is at every turn as they all beckon you to order a cocktail and browse their mouth-watering menus. For a seaside dining experience in the heart of the city, The Bonnie Gull Seafood Shack is truly heavenly; a small and cosy restaurant that is full of character and flavour, and boasts the best of British produce. The Riding House Café is another popular destination in Fitzrovia because of its friendly and retro vibe; an all-day brasserie that serves everything from breakfast, to Sunday lunch, to cocktails, of course it is all delicious too. If champagne and caviar is not your thing, then maybe champagne and hotdogs might be? Bubbledogs is the home of gourmet hotdogs which you can make as plain or as indulgent as you like, washed down with the finest champagne; savour this unexpected match. For some traditional Italian cuisine in an intimate, cosy setting, head to the oh-so-romantic Circolo Popolare - Big Mamma Group’s latest offering.

As well as good food, Fitzrovia offers a wide variety of elegant and entertaining venues for having some drinks with friends. London Cocktail Club is a great basement bar in the area which has a trendy atmosphere with inventive cocktails and Chinawhite is the place for partygoers who are looking for an evening with some serious pizzazz. As well as offering exquisite Japanese robatayaki cuisine, ROKA also offers the Shochu Lounge which has an alluring menu of impressive contemporary Japanese cocktails.

Entertainment and Culture

There are a number of venues in Fitzrovia that offer excellent entertainment and add to the area’s originality. Pollock’s Toy Museum is a wondrous place to enjoy with the family, or even to release the inner child in you; walk the magical winding staircase and discover a variety of different toys from all over the world, such as century-old bears and dollhouses, or watch a live toy performance.

From live toy performances to musicals, the Dominion Theatre has a solid reputation for good reason as it was once home to the famous musical ‘We Will Rock You’ which had a hugely successful run of 12 years.

To get those creative juices flowing even more, The Building Centre offers an impressive array of everything architectural and design based, past exhibitions have focused on brickwork and urban landscaping.


Fitzrovia is on Oxford Street’s doorstep so all of your shopping needs will be catered for with shops such as; Zara, Topshop, Reiss and of course Selfridges is only a short walk away. Planet Organic, not far from Goodge Street Underground station, is a health food store that is becoming increasingly popular; stroll down the aisles and discover healthy and organic snacks and food that taste delicious without the guilt.


University of Westminster

The University of Law - London Bloomsbury

University College London

Local Authority

London Borough of Camden

City of Westminster

Getting There


Tottenham Court Road - Northern line and Central line - 12 minutes to Liverpool Street

Warren Street - Northern line and Victoria line - 3 minutes to Euston Street

Goodge Street - Northern line - 22 minutes to Bank


Estimated time from Tottenham Court Road to Canary Wharf is 12 minutes and Heathrow Airport in just 23 minutes.

Are you looking for a property in this area of London? For further information about TCRW SOHO, please click here to view the development and property availability.

Edited: 28th March 2024