Flats for Sale Soho

Located in the heart of London’s West End, Soho is one of the capital’s most vibrant districts. Its lively streets, high-end shops, and buzzing bars are what attracts people to the area, but Soho is mostly notable for being the home of London’s beloved Theatreland. With a central location and a variety of old and new leasehold and freehold homes for sale, Soho draws in many global investors and those looking for a luxurious West End residence. Fancy living in Soho London? Whether you’re on the hunt for a chic studio apartment, a one bedroom flat, an impressive penthouse apartment or a boutique apartment with a share of freehold, you’re guaranteed to find something in this sought-after district that promises both growth and wow-factor.

TCRW SOHO is a brand new collection of residences coming soon to Soho. Situated on Dean Street above the new Tottenham Court Road West Crossrail station entrance, this impressive residential development will contain 92 luxury properties in total, available to buy in a mixture of layout types ranging from spacious studio apartments through to three bedroom penthouses. Residents will be treated to a five-star hotel-inspired lifestyle with residential block management providers, Rhodium, on hand to provide an exceptional 24 hour concierge service.

To learn more about TCRW SOHO, call our sales team on 020 7620 1500 or email sales@galliardhomes.com.

Property price trends in Soho

According to HM Land Registry, the average price paid for property in Soho over the last year was £1,437,143, and most of these sales were flats. Over the past decade, house prices in Soho have risen by fifty-nine percent, Zoopla revealed.

Despite property prices experiencing a slight slump over the past year, the West End property market is expected to rebound strongly. According to Savills, prime central London prices are predicted to increase by three percent in 2021, seven percent in 2022 and twenty-two percent in total over the next five years.

Due to a shift in lifestyle requirements, tenants, homebuyers and property investors are now placing higher importance on finding a residence that has at least one spacious double bedroom, an open plan kitchen, off street parking, and plenty of external space. Luxury on-site lifestyle facilities and a 24 hour concierge are also favoured if it is a residential development. A large portion of prime properties for sale in Soho — both freehold and leasehold — typically offer many of these features and services, so, understandably, there is high demand in this part of London.

Galliard developments in Soho


Galliard Homes, is widely renowned for constructing outstanding residential developments that appeal to all buyer types and has been doing so for over 25 years. With an expanding portfolio of sought-after West End developments, we know what makes a development stand out from the rest.

Our latest project in London’s West End is TCRW SOHO, which is expected to complete in 2023. Along with this £55m development which was acquired by Galliard Homes from TfL, other examples of our past work in the surrounding neighbourhood include The Chilterns, in Marylebone, which is home to a variety of properties styled by the renowned interior designer Rabih Hage; Hanway Gardens, a collection of listed and contemporary buildings in Fitzrovia; Marconi House, a Grade II listed development in Strand.

Top features of Galliard properties in Soho

Trying to find your dream property for sale in Soho London? Look no further than TCRW SOHO, where properties start from £999,999. Oozing charm, character and sophistication, each contemporary apartment at this exclusive new address will present a carefully designed open-plan living space, elegantly appointed bedrooms, and an en-suite or at least 1 bathroom with Geberit AquaClean technology. A selection will also come with a private balcony while some top floor apartment residents at TCRW will enjoy their own terrace too. Every luxury penthouse apartment has been designed to include coffered ceilings and programmable mood-lighting, while a selection will also have their own feature cocktail bar.

Local history

Soho is one of London’s most treasured neighbourhoods and its history is as colourful and vibrant as its buzzing streets are today. The name ‘Soho’ is thought to have come from an old hunting cry used by the local gentry. In Soho, you will find Berwick Street Market — which dates to the 18th century and is one of London’s oldest markets. With a lengthy list of bars, restaurants and theatres, Soho has long been a district frequented by London’s elite and many celebrities. Over the centuries, aristocrats, artisans, poets, musicians, politicians and other quirky characters have all called Soho home and many blue plaques can be spotted on various buildings in the neighbourhood. Notable residents include 18th century poet, William Blake, jazz musician, Kenneth Colyer, and portraitist, Hugh Barron.

Discover Dean Street, one of Soho’s most pioneering streets, and its fascinating past.


Transport in Soho

While there is probably everything one could ever need in Soho when it comes to food, drink, shopping and entertainment, if there were ever a need to venture outside the area to another London district, you’d never be too far from a station in Soho. The Central, Bakerloo and Victoria lines can be accessed from Oxford Circus station, while Tottenham Court Road station provides access to the Central and Northern lines. The Piccadilly line, which connects passengers to destinations such as King’s Cross St. Pancras, South Kensington and Heathrow Airport, can be joined from Piccadilly Circus in the southern part of the district.

Known as the beating heart of London, Soho has always been an extremely well-connected neighbourhood, but getting around is set to become even easier with the arrival of the highly-anticipated Crossrail. The Elizabeth line will stop at Tottenham Court Road, with a ticket hall at Dean Street. From here, passengers will be able to directly reach destinations west of London such as Heathrow Airport Terminals 2 & 3 within 28 minutes, and Reading within 56 minutes. In the east end, Stratford, Liverpool Street and Canary Wharf will all take 14 minutes to reach from Tottenham Court Road station with Crossrail.

Education in Soho

Many notable educational institutions surround the district, such as the University of Westminster which is located just north of the neighbourhood, but stylish Soho is also home to some of the country’s most reputable fashion colleges, including Condé Nast College of Fashion and Design, and UAL’s London College of Fashion on John Princes Street. University College London (UCL), the 10th best university in the QS World University Rankings, has campuses close to Soho too.

For student property investors looking for a modern apartment to invest in, or a studio flat for sale close to London’s university campuses, there are many investment opportunities in and around Soho.

Shopping and entertainment

Soho is a shopping lover's haven, with its bustling streets home to some of the world’s most renowned fashion houses and flagship department stores. The first choice for many shoppers in London, Oxford Street runs along the top of Soho. From popular retailers such as Adidas, Moss Bros, River Island, Nike, and Next, to celebrated department stores such as Selfridges, M&S, John Lewis and House of Fraser, London’s main shopping street has everything you could ever need for a day out of shopping in one place. Running along the western side of Soho, Regent Street has even more shops and leads to Savile Row, which is famously the home of tailors and bespoke suits. Treasured by Londoners, Liberty is a large luxury department store located right on the edge of Carnaby Street where dozens of boutiques, high-fashion retailers, bars, and restaurants can be found. There are also many dining options in Soho, with popular areas for a meal out including Chinatown, Kingly Court, and Greek Street.

Whether you’re venturing out for some drinks, some live music, a dance, or a show, you’re always guaranteed a great evening in Soho. All of the best West End shows, plays and musicals can be enjoyed in Theatreland, which sits partly in the district. Explore what is currently on here.

How to start the process with Galliard Homes

Ready to find your dream Soho property for sale? Come and view TCRW SOHO. We offer both face-to-face and virtual viewings — call our sales team to arrange yours today on 020 7620 1500 or browse our flats for sale in Soho London using our handy property search tool. There is still time to save on Stamp Duty thanks to Galliard’s Stamp Duty Holiday extension.