Flats for Sale West End

West End Property for Sale - An Introduction to the West End

Are you looking for a flat for sale in the West End? If so read on to find out more about the area and the residential opportunities that it has to offer.

Encompassing parts of the boroughs of Westminster and Camden, the West End is an area of central London which lies to the west of the City of London and north of the River Thames. At the beating heart of central London, the West End is the ultimate lifestyle, entertainment and culinary destination, filled to the brim with West End shops and attractions.

There are many areas of the West End, the most notable being Marylebone, Fitzrovia, Soho and Mayfair, each offering their own tantalising array of cultural and lifestyle experiences. For more information, read our guides on things to do in Fitzrovia and where to eat in Fitzrovia.

A coveted place to call home, London’s West End offers a sensational array of leasehold and freehold apartments and houses, which not only appeal to luxury homeowners but also first-time buyers seeking a Help to Buy property or studio apartment. Read our step-by-step guide for first time buyers to find out more.

The latest residential development to the West End’s elite property portfolio is Galliard Homes’ TCRW SOHO - an exquisite collection of 81 spacious studio, one, two and three bedroom luxury apartments and 11 one, two and three bedroom penthouse apartments. Not only will each modern apartment offer high-end interiors with an open-plan kitchen featuring Miele appliances, but the majority of properties will also have a private balcony, a winter garden and/or a terrace. Inspired by hotel-style living, TCRW SOHO will treat its residents to a life of luxury, offering concierge services by elite residential block management providers, Rhodium.

For more information on TCRW SOHO and apartments for sale in the West End, call our sales team on 020 7620 1500 or alternatively send an email to sales@galliardhomes.com

West End property price trends

According to Rightmove, properties for sale in the West End achieved an average purchase price of £2,208,852 in 2020, with the majority of sales being flats, selling for an average price of £2,069,154. Searches reveal the most popular requirements of West End property for sale to be boutique apartments and luxury suites offering a double bedroom, en-suite bathroom and open-plan living space.

Top features of West End properties

As the average property price suggests, properties for sale in the West End are synonymous with luxury and opulence. Whether it be a boutique studio apartment or luxury penthouse apartment, features are likely to include luxe specification interiors and hotel-style amenities including 24 hour concierge services. Meanwhile off-street parking is the ultimate perk for any central London home.

West End Appeal

From world-class shopping, eateries and entertainment, to unbeatable transport links and top schools, the West End really does have it all.


Located in travel Zone 1, the West End boasts over 20 London Underground stations including - Baker Street, Bond Street, Charing Cross, Covent Garden, Great Portland Street, Holborn, Hyde Park Corner, Leicester Square, Marble Arch, Oxford Circus, Piccadilly Circus, Regents Park, Tottenham Court Road and Westminster.

Crossrail will bring two new major transport interchanges to the West End at Bond Street and Tottenham Court Road stations, connecting the West End to Heathrow Airport in 26 minutes and Canary Wharf in 12 minutes.

Shopping and Entertainment

London’s West End is world-renowned for its luxurious shopping options. From the hundreds of designer and high street brands on offer on Oxford Street to the chic, independent boutiques in Marylebone, quirky, tourist shops in Soho and bespoke suit shops in Savile Row, shoppers are truly spoilt for choice.

But that’s not what the West End is most famous for, that accolade of course goes to its theatres, home to 39 in total with the Theatre Royal, Drury Lane, which opened in May 1663, being the oldest theatre in London. Affectionately known at ‘Theatreland’, the district is popular with tourists from around the world, with new shows and events regularly opening.

Other famous West End attractions include Big Ben, National Gallery and Royal Opera House.

Schools and Education

The West End is home to one of the leading academic schools in the country, Westminster School. Located next to Westminster Abbey and the Houses of Parliament, at Westminster School top grades match a host of famous alumni.

Other notable educational establishments include London College of Fashion - University of the Arts in Marylebone, Portland Place Independent School in Marylebone and Albemarle Independent College in Mayfair.

History and Architecture

Historically, London comprised of two cities, the City of London and the City of Westminster. The West End became established following the Great Fire of London in 1666 which prompted the transformation of new London hubs.

Situated west of the City of London, the West End has historically been favoured by the elite as a place of residence due to its position being upwind of the smoke drifting from the crowded city.

A walk through the West End will reveal a spectrum of architectural magnificence showcasing Art Deco, Regency, Gothic Revival and Brutalist buildings from the past, juxtaposed by newly built residential and commercial buildings.

Galliard Developments in the West End

Galliard have a successful history of building luxury apartments in the West End, and as such we know what makes a development stand out from the rest.

Past properties, now sold out, include boutique apartments at The Chilterns in Marylebone, grand penthouses at Hanway Gardens in Fitzrovia and residences steeped in history at Marconi House on the Strand. Each of these three exquisite developments showcased Galliard’s signature style of combining sheer luxury with five star residents’ facilities including private gyms, spas and cinemas.

In February 2021, Galliard announced that the two year construction plan of TCRW SOHO, situated on the corner of Dean Street and Oxford Street, had begun. Set to deliver 92 residences across two Art Deco inspired buildings above the new western entrance to the Elizabeth line at Tottenham Court Road, the scheme is Galliard’s most ambitious and refined yet.

The leasehold properties at TCRW SOHO are priced from £999,999. We are pleased to announce that virtual viewings of the apartments are now available here.

For more information on TCRW SOHO and apartments for sale in the West End, call our sales team on 020 7620 1500 or alternatively send an email to sales@galliardhomes.com

Buying a West End property with Galliard Homes

Whether you are seeking a studio flat for sale or a one, two or three bedroom flat for sale in London’s West End, Galliard Homes are here to help.

Start your property search today by viewing our full selection of flats for sale in the West End below; the dropdown will allow you to refine and tailor your search to your needs.

If you know what you're looking for and would rather speak to us directly, please call us on 020 7620 1500 or alternatively send an email to sales@galliardhomes.com